Privacy Policy for Bloomscape Florals
Bloomscape Florals (ABN: [Insert ABN if available, otherwise omit]), located at 315 Collins Street, Unit 2G, Melbourne, VIC, 3000, Australia, is committed to protecting the privacy of your personal information. This Privacy Policy describes how we collect, use, disclose, and manage your personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).
By using our site or engaging with our services, you consent to the data practices described in this policy.
1. Information We Collect
We collect various types of information to provide and improve our services, including:
- Personal Identifiable Information (PII): This includes details such as your name, email address, postal address, phone number, and payment information (e.g., credit card details) when you make a purchase, register for a workshop, or subscribe to our services. We also collect recipient names, addresses, and phone numbers for flower deliveries.
- Communication Data: Records of your correspondence with us, including emails, phone calls, and messages through our online platform regarding orders, inquiries, or feedback.
- Usage Data: Information about how you access and use our site, such as your IP address, browser type, operating system, referral sources, pages viewed, and the time and date of your visits. This helps us understand user behavior and improve our online presence.
- Workshop and Event Data: Information related to your participation in our floral workshops or event floral decor services, which may include dietary requirements or specific preferences relevant to the service.
2. How We Collect Information
We collect information through several methods:
- Directly from You: When you place an order online or by phone, register an account, subscribe to our newsletter, participate in a workshop, fill out a contact form, or communicate with us directly.
- Automatically: As you navigate through our site, we may use cookies, web beacons, and other tracking technologies to collect usage data.
- From Third Parties: In limited circumstances, we may receive information from third-party payment processors or delivery services that are integral to fulfilling your order.
3. How We Use Your Information
We use the collected information for various purposes, including:
- To Provide Services: Processing and fulfilling your orders for fresh flower arrangements, plant sales, gift baskets, and managing online flower deliveries.
- Service Management: Administering and managing your participation in floral workshops, event floral decor, sympathy flowers, and corporate floral subscriptions.
- Communication: Sending order confirmations, delivery updates, service-related announcements, and responding to your inquiries and requests.
- Marketing and Promotions: With your consent, sending you newsletters, promotional offers, and information about new products, services, or upcoming workshops that we believe may be of interest to you. You can opt-out of marketing communications at any time.
- Site Improvement: Analyzing usage data to improve our site's functionality, user experience, products, and services.
- Security: Protecting against fraudulent or unauthorized transactions, identifying and preventing potential threats to our systems and services.
- Compliance: Fulfilling our legal and regulatory obligations.
4. Disclosure of Your Information
We may disclose your personal information to third parties in the following circumstances:
- Service Providers: To third-party companies and individuals who perform services on our behalf, such as payment processing, delivery services, IT services, and marketing and analytics providers. These third parties are obligated to protect your information and use it only for the purposes for which it was provided.
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
- Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
- With Your Consent: We may disclose your personal information for any other purpose with your express consent.
We do not sell, rent, or lease our customer lists to third parties.
5. Data Security
We implement a range of security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include using secure servers, firewalls, and encryption for data transmission. While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
6. International Data Transfers
Our service providers may occasionally operate outside of Australia. Where this occurs, we take reasonable steps to ensure that the overseas recipient handles your personal information in accordance with the APPs. By providing your personal information, you consent to such transfers.
7. Your Rights and Choices
Under the Privacy Act 1988 (Cth), you have certain rights concerning your personal information:
- Access: You have the right to request access to the personal information we hold about you.
- Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- Opt-Out: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions in those emails or by contacting us directly.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within a reasonable timeframe.
8. Cookies and Tracking Technologies
Our site uses "cookies" to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. They are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of our services or sites you visit.
9. Links to Other Websites
Our site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
10. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to remove that information from our servers.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
12. Contact Us
If you have any questions or complaints about this Privacy Policy, our privacy practices, or wish to exercise your rights, please contact us at:
- Bloomscape Florals
- 315 Collins Street, Unit 2G
- Melbourne, VIC, 3000
- Australia